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Who Are We

An Idea is Born

Mountain Bike in snowSouthwest Bikes was founded by two Las Vegas long term mountain bike partners and friends Phillip Watford and William (Rocky) Heidt. We often discussed our passion for the sport while riding the local trails around Las Vegas. This is where the idea for Southwest Bikes was born, on the trail. We left a little blood, sweat and tears there.

Why "Southwest Bikes"?

Silly name for a Full Service Bicycle shop located in the Northwest portion of Las Vegas, isn’t it? Well, we ride throughout the Desert Southwest. Las Vegas is in the Desert Southwest portion of the U.S. and if we are fortunate to expand it will probably be in the Desert Southwest. And if we put a store in Northern Michigan, it will really give people something to talk about.

A Neighborhood Shop

Southwest Bikes is a neighborhood bicycle store in Las Vegas specializing in bicycle sales, service, professional bicycle fitting and bicycle related goods. We sell and service Road Bikes, Triathlon Bikes, Mountain Bikes, Hybrid Bikes, Cruiser Bikes, BMX Bikes , Gravel bikes and more. We carry bicycles from Scott, Kona, Salsa, Bianchi, Fitbikeco, and Catrike.

Southwest Bikes

Southwest Bikes is a full service bike shop. We provide a long list of service and bicycle repair of any style and make of bicycle. We rent high quality Road bikes, Gravel bikes and Mountain bikes and we offer delivery to local hotels on and off the Las Vegas strip.

Southwest Bikes stocks and offers a large selection of cycling clothes from great brands like Louis Garneau, De Feet,Pearl Izumi, Profile Design and more. We offer cycling shoes from greats like Shimano, Giro and Five Ten.

New show floor @ 7290 West Azure, Suite 110

The bicycle accessories are too numerous to list but we invite you to come down and speak to our friendly staff here at Southwest Bikes. You will find superior products from Profile Design, Lezyne, Blackburn, Serfas, Shimano, Light in Motion, Speedplay, Vittoria, Geax, Kenda, Loaded Precision Products, Genuine Innovations, Blackburn, Giro, Reynolds Composites, Novatec, Park Tools, Maxxis, Finish Line, Brooks Saddles.

Our Mission Statement

Earning your business one bicycle at a time, providing the very best service and products the bicycle industry has to offer. Excellent Service, Quality Products, Superior Reputation.

and Our Value Statement

“Excellence is an art won by training and habituation. We are what we repeatedly do. Excellence then is not an act, but a habit.” (Aristotle). The leadership of Southwest Bikes will promote an atmosphere of trust. We will earn it through our acts and expect our associates to follow our example. We will encourage independent thought and action. Southwest Bikes values our customers and we will take pride in having the opportunity to prove our commitment to provide superior service. Southwest Bikes will listen to our customers; one at a time, and provide individual attention to each and every customer based on their needs, not our immediate gain. Southwest Bikes is interested in “long term” customers and this is built by honesty and trust.

The leadership of Southwest Bikes will participate in our community and promote cycling activities and clubs. We will encourage others within our organization and our customers to participate and endorse the cycling lifestyle. Cycling itself promotes a healthy alternative and Southwest Bikes will magnify this image through its acts.

We recognize the efforts of American manufacturers and the immense struggles they face. Southwest Bikes is committed to providing the highest quality bicycles and bicycle accessories in the world through our actions and the brands we choose to sell. Whenever possible, Southwest Bikes will sell and promote American made craftsmanship.

Southwest Bikes is owned and operated by people passionate about cycling. We want this excitement and passion to rub off on our associates, customers and vendors.