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Bikes In-Store Now

The Series One was our first frame when we started FIT back in 2000 and it’s our most popular bike to date. For 2026 we’ve upgraded to a CNC machined Integrated headtube and a fully sealed bearing front hub. The S1 frame and fork has been lightened up and offered in 3 top tube sizes with corresponding handlebar and crank sizes.
$239.99
The Rookie series features 12-, 16- and 20-inch-wheeled bikes with designs for all styles to provide kids with the correct size to enter the world of cycling.
$289.99
The Rookie series features 12-, 16- and 20-inch-wheeled bikes with designs for all styles to provide kids with the correct size to enter the world of cycling.
$399.99
Designed for young kids looking to start exploring trails, parks, and dirt lots and for parents introducing their children to the world of mountain biking, the Dynamite is the gateway bike. Family outings are most successful when everybody is on the same page equipment-wise. The Dynamite is a real bike that can grow with kids as they fall in love with riding. - Fuji's low step-over design makes it easy to get on and off the bike - 6 speeds with grip-type shifter to ease kids into how to use gears - Suspension fork with 40mm of travel to smooth the bumps - Flat alloy handlebars provide responsive control when riding uncertain terrains - Kenda Small Block Eight tires guarantee miles and miles of dirt-grinding fun - Linear pull brakes for reliable stopping power
$425.00
When your mini-me is ready to hit the trail with you, give them a bike that can keep up. The Duel 24" has a lightweight alloy frame and fast rolling 24" alloy wheels with knobby tires for plenty of speed and stability. The Shimano Tourney Revo-Twist 6-speed drivetrain is easy to use and gives them enough options to get used to gearing without being overwhelming. A suspension fork smooths out the bumps in the trail and dependable v-brakes keep speed under control.
$425.00
When your mini-me is ready to hit the trail with you, give them a bike that can keep up. The Duel 24" has a lightweight alloy frame and fast-rolling 24" alloy wheels with knobby tires for plenty of speed and stability. The Shimano Tourney Revo-Twist 6-speed drivetrain is easy to use and gives them enough options to get used to gearing without being overwhelming. A suspension fork smooths out the bumps in the trail and dependable v-brakes keep speed under control.
$469.95
The Series One was our first frame when we started FIT back in 2000, and it’s our most popular bike to date. For 2026, we’ve upgraded to a CNC-machined integrated headtube and a fully sealed bearing front hub. The S1 frame and fork have been lightened up and offered in 3 top tube sizes with corresponding handlebar and crank sizes.
$499.99
The Honzo 20 is for the mini ripper who has no problem keeping up with the older sibling and needs a bike that rides hard too! The Honzo 20 fits 20x2.6” tires, making it easier to roll over obstacles on the trail. QR hubs keep tube swaps easy, and a 60mm fork keeps the ride nice and plush. The Honzo 20 will have your grom taking over the neighborhood in no time!
$549.99
Our new FLOW models replace what we used to call TRL models. With the growing trend of dirt riders taking their trail riding to concrete and wood transitions, too, we updated the bike accordingly. With stable geometry, chain-stay mounted brakes, longer top tubes (21" and 21.25"), longer cranks, and wider bars, these bikes are perfect for larger riders and equally at home going fast in the woods or a concrete bowl. Longer Tech grips with flanges and our alloy Trail pedals work perfectly for all conditions, as do the semi-knobby 2.4 OEM tires, which work great on all surfaces, including dirt. If you’re looking to go fast and blast, look no further and go with the FLOW.
$579.99
The Fuji Dynamite 20+ is designed for young trailblazers who are ready to rip. Equipped with wide 20 x 2.6 tires, a sturdy aluminum frame, powerful disc brakes, and a smooth shifting Shimano Altus 1x8 drivetrain—this mountain bike is ready for any off-road challenge.
$599.99
Urban bikes designed for making bad roads fun. Made to transform rough paths or inner-city roads into your personal playground, the Midtown series combines mountain-bike durability with city-bike speed. Equipped with large-volume 27.5" tires for extra cushion, these urban warriors take the edge off of potholes and train tracks, allowing you to make the most of your ride. Go ahead and have some fun, you deserve it! - Reflective frame decals & tires for greater night-time visibility - Lightweight aluminum frame - 27.5-inch wheels with high-volume tires - Powerful disc brakes - Wide-range Shimano drivetrain
$599.99
The Fuji Dynamite 24+ is the ultimate kids' mountain bike, featuring wide 24 x 2.6 tires for superior traction, a lightweight aluminum frame, powerful disc brakes, and a smooth shifting Shimano Altus 1x8 drivetrain—this is the perfect bike for young adventurers ready to conquer any trail!
$649.99
The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all-around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts plus a kickstand mount make this a true do-it-all machine. - A2 aluminum frame featuring updated geometry to meet today's standards - SR Suntour 27.5 hydraulic fork with 100mm of travel - Shimano Altus 2x9-speed drivetrain - Shimano MT200 with 180/160mm rotors - WTB SX19 wheelset with WTB Ranger Comp 27.5 x 2.25" tires
$649.99
The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all-around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts plus a kickstand mount make this a true do-it-all machine. - A2 aluminum frame featuring updated geometry to meet today's standards - SR Suntour SF20-XCM-HLO-DS-29 suspension fork with 100mm of travel - Shimano Altus 2x9 speed components - Shimano MT200 Brakes with 180/160mm rotors for superb stopping power - Solid WTB/Shimano wheels and 29 x 2.2.5" WTB Ranger Comp tires
$649.99
We all remember our first mountain bike. For many of us it was a bike like the Lana’i. Affordable enough not to feel too risky but stocked with components that give you the freedom to explore off-road. The Lana’i features integrated shifters and brake levers to streamline the cockpit and is now available in three wheel sizes: 26" for size XS, 27.5" for S and M, and 29" for L and XL. With an 8-speed drivetrain, grippy disc brakes and a 100mm travel fork, the Lana’i is the perfect way to taste what real singletrack riding has to offer.
$649.99
If you've got cycling on your mind but crave the added stability and comfort of three wheels, then the Traditional Trike is what you're looking for. Our trike is specifically designed with an ultra-low step through frame, like our Streamway, for easy on and off access. Once seated, you immediately notice the impressive comfort of the tractor style saddle. If bigger is better, then Sun hit pay dirt. - High-tensile steel easy step-through frame with compatibility for optional direct mount rear derailleur and disc brake - Single-speed gearing (Internal 3-speed, Internal 5-speed and 7-speed derailleur kits available for purchase separately) - Alloy linear-pull front brake with brake lever actuated parking lock (Rear axle disc brake caliper kit available for purchase separately) - Single wall alloy rims with stainless steel spokes - 24 x 1.75" CST street friendly tires - Sun Trike High Rise steel handlebar - Sun Tractor padded saddle with heavy duty steel base - Steel chain guard - Nickel plated steel front fender - Vinyl coated steel wire basket, 21 x 15 x 9"
$799.99 - $949.99
The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. An all-new frame with updated geometry, the Nevada ensures comfort and reliability. *images for color reference only*
$799.99
The Dew is our classic all-around commuter/townie option for someone looking for an affordable, comfortable ride. The Dew is an efficient bike that features a drivetrain with a broad gear range and integrated brake and shifter levers. It’s available in two colors so you can pick the bike that best suits your style. Equal parts functional and fun, the Dew is at home whether you’re hopping curbs on urban rides, cruising the bike paths, or rallying to the local pub.
$799.99 - $899.99
The Dew Deluxe is the workhorse of choice for commuters from all around the world, whether riding to work or to the grocery store. A reliable, easy-to-ride bike ensures a safe and efficient ride every time you’re on it. With upright and comfortable geometry, a reliable 10-speed drivetrain, hydraulic disc brakes, fast-rolling, puncture-resistant 650x47c tires, and fenders with mud flaps, the Dew Deluxe will get you there in no time at all.
$799.99
The Lava Dome is kind of like your best friend, but in bike form. It’s awesome in the dirt. It’s awesome to rally around town. It’s awesome poking around neighborhood singletrack, and it does it all in a dependable way. The Lava Dome features an easy-to-use 9-speed drivetrain with a clutch rear derailleur as well as sleek internal cable routing and dropouts. With strong 29” wheels that can accept up to a 2.6” tires, this bike is ready for everything in its path!
$799.99
The Lava Dome is kind of like your best friend, but in bike form. It’s awesome in the dirt. It’s awesome to rally around town. It’s awesome poking around neighborhood singletrack, and it does it all in a dependable way. The Lava Dome features an easy-to-use 9-speed drivetrain with a clutch rear derailleur as well as sleek internal cable routing and dropouts. With strong 29” wheels that can accept up to a 2.6” tires, this bike is ready for everything in its path!
$879.99
Known for versatility, the Absolute's geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands. - A2-SL custom-butted aluminum frame for low weight and durability - Shimano Altus 9-speed drivetrain - Tektro hydraulic disc brakes for confident stopping
$899.99
The Mahuna strikes that perfect balance of mountain bike and all-around fun rig. Its 29” wheels easily roll over obstacles and provide a smooth, predictable ride. The fork features 100mm of supple travel and together with the 29” wheels, helps keep bumps in check. You have complete control over stopping with powerful hydraulic disc brakes. An 11-speed drivetrain makes quick work of tough hills ensuring the Mahuna is as fun going up as it is going down.
$999.00 - $999.99
A staple in the Fuji mountain-bike lineup, available in 29" or 27.5" wheel sizes, the Nevada combines a tried and true hardtail frame and solid components to take your off-road adventures to the next level.
$999.99
The Sportif is designed for versatility and performance. Taking geometry cues from our top-level endurance bike, the Gran Fondo, the Sportif's longer wheelbase and taller headtube position the rider efficiently to reduce arm fatigue and back strain while on the road. Endurance geometry, road-compliant seatstays, and smart specs make the Sportif the perfect bike for local group rides, long centuries, or your next charity ride. - A2L-SL Alloy - C5 carbon legs fork with alloy steerer - Shimano Sora Components - Alex Vera alloy rims with Formula hubs - Vittoria Zaffiro V 26 TPI tires
$1,049.99
Known for versatility, the Absolute's geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands. - A2-SL custom-butted aluminum frame for low weight and durability - Fuji C10 Carbon Fork - Shimano Sora 9-speed drivetrain with compact 50/34 crankset and 11-32 cassette gives you crisp shifting and a wide range of gears - Shimano hydraulic brakes for top-shelf stopping power in all conditions
$1,099.99
Marshawn "Beastmode" Lynch has deep NorCal roots, and his brand-new signature Beastmode Ripper pays homage to his time playing football at Berkeley. This yellow masterpiece looks ready to roll straight through the competition, just like Marshawn. Built with a super-strong 6066 aluminum frame and full Cr-Mo Landing Gear forks, 27.5" x 3.0" Speedster tires, and Avid BB 5 disc brakes front and rear, this bike is ready for anything! Only 500 of this colorway were produced, so if you want to bring the light, the yellow Beastmode Ripper is for you. - 6066 Aluminum Floval tubing frame, internal headset, symmetrical looptail rear end, 73mm bottom bracket, 142mm-spaced rear dropouts - Full Cr-Mo Landing Gear forks with 110mm-spaced dropouts - Vee Tire Co x Beastmode Speedster 27.5" x 3.0" tires with optimal speed and grip at 30psi - Authentic ODI Mushroom II grips with SE donuts - Cr-Mo Oakland 4-piece cruiser bars - External bottom bracket - Avid BB5 disc brakes with Tri-Align caliper positioning system - Beastmode Edition diamond-stitch Flyer seat with SE bottle opener - SE Wheelie pegs - 33.1 pounds
$1,299.99
Colors Available: Metallic Grey, Cream White, Periwinkle Blue - Pedal Assist 20mph - Throttle 20mph (Class 2) - Power: 350W Constant 500W Peak - Pedal Assist: 5 Levels - Range: 30-60 Miles - Lights: Integrated Head and Taillights - Frame Size: 18", One Size Fits Most
$1,399.99
The Big Honzo DL is exactly what the name implies. It’s a Honzo with bigger tires and a nice build kit featuring hydraulic disc brakes and 130mm of suspension. You’ll get a little extra squish thanks to the 2.8" tires that absorb bumps with ease. Comfortable geometry and an adjustable travel dropper post ensure you’re always at just the right position on your bike whether you’re climbing that big mountain or descending your favorite flow trail!
$1,499.99
The New Standard of Folding Ebikes. While most folding Ebikes settle with a cadence sensor, the Fold 1 Plus comes with a torque sensor that makes your pedaling experience so butter-smooth & intuitive. Plus, it's packed with 3 modes & 5 PAS levels that allow you to find your riding sweet spot, just the way you like it. Every Fold 1 Plus comes packed with a customized comfort package to elevate your riding experience to the MAX. From an upright and relaxed posture, to hydraulic suspension & wide tires that absorb shocks, your body will be in love. The Velotric Fold 1 Plus is ready whenever adventure calls. With its powerful 750W motor that conquers any hill and an impressive 68-mile range that eliminates battery anxiety, just hop on and let the journey begin. Each Fold 1 Plus is officially certified by UL, the rigorous safety standard of the industry. Plus, the advanced IPX waterproof level and the smooth braking ensure your safety under any weather & terrain. Folded to just 37.8" L x 19.7" W x 33.5" H, the Fold 1 Plus is a compact powerhouse—only 2/5 the size of an average foldable eBike. RV trip? It fits right on your rack. Weekend getaway? Toss it in your trunk. Daily commute? Grab it from the garage and ride. Bike Size - One Size User Height Range - 4'9'' ~ 6'5'' Max Bike Load - 450lbs Rear Rack Load Capacity - 120lbs Throttle Assist - Trigger-control, removable Pedal Assist - 3 Riding Modes x 5 PAS Levels
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